Sales process outsourcing or SPO is the process of allocating a marketing funnel/sales pipeline through an outsourcing agency/partner. Outsourcing sales is a way to help your business grow bigger and better into the market, and reach new heights. Market research, lead acquisition, and even regular sales activities like outbound calling and answering incoming calls can all be outsourced with added benefits of reduction in costs, improvement of sales, and limited workforce combined with maximum efficiency.
According to a global outsourcing survey done by Deloitte in 2018, Outsourcing may help a business in becoming more efficient even while generating significant impact by "incorporating emerging technologies to drive innovation, speed to market, enhanced user experience, and improved performance.”
The survey also states and we quote “Firms will now accelerate overall outsourcing as they learn to collaborate in a world where speed, quality, flexibility, and cost are more important than geography.”
When organizations work with progressive and radical partners and dynamic executives, they get to take the added advantage of assessing how new trends are doing in the market, focussing more on cost reductions. Not only are the efficiencies put to check, but also meaningful, Sustainable strategies are discussed for both- long term and short term goals.
Here are some reasons why some businesses/companies could consider outsourcing their sale:
Expansion into new markets:
If a company is looking to grow/settle into a new geographical venture of their enterprise or looking to start out in an entirely new dynamic- Outsourcing Sales could really be a game-changer.
With a team that is specifically dedicated to focussing on scaling your sales upwards and has enough experience of how the market works, This team will also help you form long-term strategies for your sales after clearly analyzing all sales insights.
Reduction in costs:
When a specialized sales outsourcing B2B agency/company gets hired for outsourcing your sales, they solely focus on “the sales” and everything surrounding them.
This reduces the costs of hiring an in-house bound marketing team, which in turn not only reduces the cost overhead but also the risks involved. This way the in-house teams can focus more on other aspects of the business.
To keep a track of performances:
An outsourcing team carefully analyses and provides you with a result database of your company’s performance in the market over a certain period of time.
Their customized advice can assist you in selecting the best marketing strategy for your company.
There might be a multitude of reasons for you to delegate parts of your sales operations to a sales outsourcing firm and it should totally depend on you to pass on the magic wand to an outsourcing agency.